What do you think of when you hear the term “social media marketing”?
If your mind is like most people’s, you’re thinking about posting on Facebook and Instagram, and maybe LinkedIn, but you might not have thought about how to make sure those posts are actually doing what they’re supposed to do: drive sales.
The good news is that there are lots of ways to use social networking platforms as part of your overall marketing strategy.
Here are just a few:
– Posting content that encourages engagement from your audience (and potential customers)
– Creating ads that bring in new followers, leads, and customers
– Responding quickly to customer service inquiries or complaints
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